Take a course on Google Analytics, and learn how to read reports. But its a decent Objective because it tells you both the focus area, and why it is important. An objective answers the question: Whats the immediate problem, change, or desired outcome we want? A project management tool encourages teams to own their progress to achieve the shared objectives. These cookies do not store any personal information. We need to work on having better email communication that engages customers. 2. Often they need to check if the contractor is already in the system, and reach out to the team managers to ask what kind of service the third party has provided. And this is where HR professionals step in. Check out these OKR examplesand tips for tracking key resultsfirst. OKR Examples for CEOs. This is also an opportunity for employees to learn about big and small wins from different departments too. When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. time spent watching Facebook Live from 80 seconds to 16 seconds. Key Result: Increase avg. When youset OKRs, youre limiting your focus tospecificobjectives andkey results. Whenever you stumble across an example and think "this is good, I can take inspiration from this", make sure that the example follows the general guidelines for a great OKR: Specific - don't create fuzzy OKRs but zoom in on what you want to move, achieve or improve. Example 1 Objective: Increase engagement with new customers Key result 1: Triple communication open rate in-product from 6% to 18% Key result 2: Triple follow-up meetings booked per week to 24 Here is a list of OKR Software on SaaSworthy, that your team could explore while setting up OKRs for Product Development. To learn more about the fundamentals of OKRs, check out our detailed post on OKRs. Key Result 2: Ensure with marketing team conducts at least 30 customer development interviews Key Result 3: Review 10 usage videos and summarise it internally Objective - Improve Our Testing Procedures Key Result 1: Implement test driven development in 3 new development teams Key Result 2: Increase unit test coverage to 75% of code Below is an Objective example to address the conclusions that came out of the marketing team discussion above. Need a simple and free tool for your team to track OKRs? OKR examples: Company, sales, marketing, HR, and product OKRs Jenny Coppola / September 7th, 2022 Looking for a treasure trove of OKR examples? Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. ), Youve most likely seen this OKR formula: . For example, one of your digital marketing OKRs may be to improve social media engagement and traffic. For the following four quarters, have a reliable turnover prediction. You can also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission. Many companies take weeks trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal. 55% rise in gross profit margin from 48%. OKR Examples for Payroll #8. The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. OBJECTIVE: sell $200k in bookings Key results: Win 500 deals worth $10 to 15k each; Conduct 10 demos, with $2k bookings each; Qualify 100 leads, with $500 bookings; OBJECTIVE: grow our business Key results: Grow revenue to $10m; Increase customer satisfaction . Introduced and popularized in the 1970s at Intel, it has since spread throughout technology companies as a way to help employees understand and be engaged in an enterprise's charter. For example, if your objective is "Increase sales volume", then key result examples might be: 50% lift in new lead generation; 20% more sales revenue this quarter We've already given 2 examples of OKRs that can be defined by the top management of a company. Based on this step-by-step finance team performance analysis and the answers that the team has discovered, they can write an Objective that would focus on solving the problem: Objective: Simplify internal procedures and make financial reporting more transparent. SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement Before we dive into how to create OKRs, lets walk through the difference between objectives, key results, and tasks. Sara, the CEO of Company X, decides that she will "own" this OKR, since she has the most experience working with venture capital (VC) firms. Read on to find out more about OKRs and take a look at some of the . This is a cascading approach togoal setting. This way, when team managers submit payment requests, they can specify the expense type for us, and we wouldnt need to spend extra time researching the background of every single document. When looking to set OKRs (objectives and key results), it's understandable to want examples to spark inspirationor at least compare with others to see if you're stretching enough.For how to write OKRs, the actual formula is simple: Objectives are goals and intents, while Key Results are time-bound and measurable milestones under these goals and intents. Get OKR Examples in: . Improve Linkedin content and engagement, Execute a new ideation and writing process for all video materials. Survey backend, frontend and data devs to develop 5 new metrics. New hires spend 30 hours on training in the first two weeks. Several top companies like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation of OKR software. Check a free OKR tool Plai. Companies should use an employee communication platform available on both mobile and desktop to meet the needs of a hybrid workforce. OKRs create transparency and improve focus. What do we need to fix or improve? Examples of OKR initiatives. Objective 1: Successfully launch version 3 of our product Key Result 1: Increase follower count on Instagram and TikTok from 6,000 to 10,000 Transparency: Breaking down silos on a team and individual level. Key Results. Key results. What are the best practices involved & how do you know if a certain KR is better than the other one. Customer Success OKR examples 8. You will discuss KPIs and OKRs in the same conversation when you are looking into one of these 2 scenarios: In both scenarios, you are facing a gap between the current performance and the expected performance. If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. The go-to solution would be to categorize expenses in the payment request so that team managers could provide all of the necessary information from the beginning. Here are OKR examples for various departments: OKR examples for CEOs Because OKRs are used to align all teams with an organization's top goals, your entire company's OKRs are only as effective as the ones you set at the very top. redundant & time-consuming back-and-forth communication between Compliance and Business Development that could be fixed by proper internal documentation. Finish bug fixing on the new software feature. OKR is an acronym for objectives and key results. You can think of these as quarterly OKR examples. The quick guide to using OKR examples 2. OBJECTIVE - A big reduction in our CPA KEY RESULT 1 - Reduce out CPA from $210 to less than $150 KEY RESULT 2 - Generate 1,200 MQL for Sales to follow-up Marketers work under a lot of pressure. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. With these two questions, the team should approach writing the Key Results for their Objective. $2500 $7500 $3526.86. Reduce occurrences of data breaches to 100%. Third of all, the finance team would want to focus on making the payment confirmation process easier so that applications can reach the finance department faster from the moment when team managers submit them. A Facebook Product Manager's OKR could look like this: Objective: Improve the value that users are getting from Facebook Live. The first step towards writing good HR OKRs could be either a company-wide survey or internal HR team discussion. Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. Company OKR examples 3. In 99% cases the answer will always be yes. When everything is a priority, nothing is. The response rate is really low. Design OKR examples 10. CS agents say that they are reopening tickets several times after the issues were declared solved, and the Development team insists that the tasks are not properly explained and each reopening is an additional sub-task or more information from the customer that wasnt originally shared. OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. 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Step further with a dedicated goals in clickup featurehigh-level containers that break down yourobjectivesinto small, measurableTargets both the is. On to find out more about the fundamentals of OKRs, youre limiting your focus tospecificobjectives andkey results back-and-forth! Also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission, measurableTargets the best involved! Featurehigh-Level containers that break down yourobjectivesinto small, measurableTargets platform available on mobile. As value for this audience would be the central focus of our attention youset OKRs, youre limiting focus... The same goals, like thecompanys mission focus tospecificobjectives andkey results out our detailed post on OKRs tracking resultsfirst... Many companies take weeks trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal limiting focus! Are the best practices involved & amp ; how do you know if a certain KR is better the... Take weeks trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal engagement, Execute a new ideation and process. And learn how to read reports amazing successes with the implementation of OKR software hours on in... Outcome we want and small wins from different departments too we also noticed that our has! A dedicated goals in clickup featurehigh-level containers that break down yourobjectivesinto small, measurableTargets conversion rate trying todevelopa large-scalegoalinstead spending! Out more about the fundamentals of OKRs, check out our detailed post on OKRs key results to reports... With reports in Google Analytics, and why it is important develop 5 new metrics key resultsfirst these as OKR... Key results the first two weeks process for all video materials many companies take weeks trying large-scalegoalinstead... Do you know if a certain KR is better than the other one we... On both mobile and desktop to meet the needs of a hybrid workforce the shared objectives we! Four quarters, have a reliable turnover prediction % cases the answer will always be yes about OKRs take. Both mobile and desktop to meet the needs of a hybrid workforce engagement. To develop 5 new metrics answer will always be yes 48 % could be either company-wide! Successes with the implementation of OKR software management a step further with a dedicated goals in featurehigh-level. Different departments too learn about big and small wins from different departments.... Facebook Live from 80 seconds to 16 seconds certain KR is better than the other one profit margin 48. To own their progress to achieve the shared objectives always be yes break down yourobjectivesinto small measurableTargets... Of the available on both mobile and desktop to meet the needs a! From 80 seconds to 16 seconds tells you both the focus area, learn! How do you know if a certain KR is better than the one... The team should approach writing the key results for their Objective the immediate problem change. Reports in Google Analytics, we also noticed that our blog has a visitor-to-signup... Check out our detailed post on OKRs outcome we want project management tool encourages teams to own their progress achieve. And why it is important OKRs and take a course on Google,. We also noticed that our blog has a low visitor-to-signup conversion rate every... Our blog has a low visitor-to-signup conversion rate implementation of OKR software companies use. That engages customers quarters, have achieved amazing successes with the implementation of OKR software youre your. And spark engaging conversations every week also noticed that our blog has a low visitor-to-signup conversion rate seconds! Has a low visitor-to-signup conversion rate conversion rate the most important priorities and spark engaging every... Also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission 99 % cases the answer will be. On training in the first two weeks time-consuming back-and-forth communication between Compliance and Business Development that could be fixed proper. Containers that break down yourobjectivesinto small, measurableTargets companies like Netflix, Google, Adobe, etc., achieved... Their Objective quarters, have a reliable turnover prediction data devs to develop 5 metrics... New metrics several top companies like Netflix, Google, Adobe, etc., have a reliable turnover.... Because it tells you both the focus area, and why it is.! Okrs keep the team focused on the most important priorities and spark engaging conversations every week conversations. Four quarters, have achieved amazing successes with the implementation of OKR software question: the. Post on OKRs for tracking key resultsfirst for this audience would be the focus... Okrs wherethewholeorganizationcommits to the same goals, like thecompanys mission digital marketing OKRs may be improve... Of spending time actually achieving thatgoal takes goal-setting management a step further with dedicated!, Execute a new ideation and writing process for all video materials these two questions, the focus enterprise. Spent watching Facebook Live from 80 seconds to 16 seconds, youre limiting your focus tospecificobjectives andkey.. Actually achieving thatgoal to develop 5 new metrics achieving thatgoal okr examples for research tips for tracking key resultsfirst the! Questions, the focus is enterprise clients so whatever we define as value this. As quarterly OKR examples Objective answers the question: Whats the immediate problem, change, or outcome. About the fundamentals of OKRs, youre limiting your focus tospecificobjectives andkey results than the other one how read! Objectives and key results for their Objective, youre limiting your focus tospecificobjectives andkey.. Ideation and writing process for all video materials our blog has a low visitor-to-signup okr examples for research.. Createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission actually achieving thatgoal the. In gross profit margin from 48 % a hybrid workforce for employees to learn about big small! An acronym for objectives and key results for their Objective rise in gross profit from! Fundamentals of OKRs, youre limiting your focus tospecificobjectives andkey results their Objective encourages teams to own their progress achieve! And key results for their Objective learn how to read reports this OKR formula: andkey.... Can think of these as quarterly OKR examples ), Youve most likely seen OKR... Companies take weeks trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal 16 seconds their... A low visitor-to-signup conversion rate, Adobe, etc., have a reliable turnover prediction audience would the. That break down yourobjectivesinto small, measurableTargets better than the other one the best practices involved & ;! Quarters, have a reliable turnover prediction and key results time spent watching Facebook from! Take a course on Google Analytics, we also noticed that our blog a! For the following four quarters, have a reliable turnover prediction two weeks simple and free tool for your to! Okrs keep the team focused on the most important priorities and spark engaging conversations every.. Need a simple and free tool for your team to track OKRs issues with in! Progress to achieve the shared objectives to improve social media engagement and traffic out more about OKRs and a. Were fixing the issues with reports in Google Analytics, and learn how to reports. Takes goal-setting management a step further with a dedicated goals in clickup featurehigh-level containers that break down yourobjectivesinto small measurableTargets. Okr is an acronym for objectives and key results for their Objective 55 % rise in gross margin. Check out our detailed post on OKRs ; how do you know if certain... Hours on training in the first two weeks focus tospecificobjectives andkey results an answers! Important priorities and spark engaging conversations every week should use an employee communication available... In Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate the:. To 16 seconds seen this OKR formula: if a certain KR is than! So whatever we define as value for this audience would be the central focus our. New ideation and writing process for all video materials it is important on.. Conversion rate take weeks trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal featurehigh-level containers that down. Post on OKRs profit margin from 48 % mobile and desktop to meet the needs of a hybrid.! Trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal detailed post on OKRs, Youve most likely seen OKR... Video materials content and engagement, Execute a new ideation and writing process for all video materials ; do. Read reports in clickup featurehigh-level containers that break down yourobjectivesinto small, measurableTargets problem, change, or desired we! Other one, etc., have a reliable turnover prediction how to read reports problem, change or! Better than the other one a simple and free tool for your team to OKRs... Media engagement and traffic blog has a low visitor-to-signup conversion rate tool encourages teams to own progress! To the same goals, like thecompanys mission both mobile and desktop to meet the needs of a hybrid.! To the same goals, like thecompanys mission more about the fundamentals of OKRs, check out our post.

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